Sainsbury’s trials three Carluccio’s in-store concepts

Sainsbury’s has announced a new partnership with restaurant chain Carluccio’s.

The partnership will include a trial of three new in-store concepts for the first time.

The trial will include a coffee shop being situated in the Big 4 grocer’s St Alban’s site, offering space for 45 customers to eat in as well as takeaway options.

READ MORE: Sainsbury’s and Deliveroo expand partnership nationwide

The first Caffè Carluccio’s will open on June 3.

Sainsbury’s also announced a range of Carluccio’s retail products will also be available at the new in-store concept, including biscuits such as biscotti and cantucci, ground coffee and gianduiotti chocolates.

Meanwhile, a Carluccio’s Counter will be launched in June in the Sainsbury’s Leamington Spa superstore.

The counter will offer the restaurant brand’s deli products, pizza, and hot ready-to-eat items available to take-away as well as delivery via Deliveroo, Uber Eats and Just Eat.

The third concept being trialled is the Restaurant Hub, a multi-brand offer with grab-and-go and delivery options from brands including Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.

The Restaurant Hub will open in July in Sainsbury’s Selly Oak superstore in Birmingham.

The news follows Boparan Restaurant Group acquiring Carluccios in May last year.

“We’re testing these new offers as part of our plan to put food back at the heart of Sainsbury’s – bringing even more innovative and delicious food and drink to our stores,” Sainsbury’s food commercial director Rhian Bartlett said.

“This is the first time we’ve worked with Carluccio’s and we’ll be listening closely to see what shoppers think of the different concepts, which also include GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.”

Boparan Restaurant Group managing director Satnam Leihal added: “Our customers tell us they love our brands and would like to access them more regularly and be part of their family home occasions.

“This trial with Sainsbury’s allows us to bring our range of high-quality products to more customers, more often, in varied formats.”

Supermarkets

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