Mass movement, Animal Rebellion is set to impact millions of consumers this month as it plans to block shoppers from milk supplies and dairy aisles across supermarkets in five UK cities.
In a bid to transform the current food system to sustainable and plant-based, the group’s upcoming disruption looks to “pressure government action”.
In a statement issued yesterday, 1 September, Animal Rebellion said: We have spent months trying all the proper channels to engage with the government on the scientific consensus to transition to a plant-based future, but they have chosen to ignore us.
“We are announcing our intentions in advance so the British public to prepare for a disruption to the milk supply this September.
“We apologise for any stress this may cause during a cost-of-living crisis, but the government are sleepwalking every single one of us into poverty, misery, and climate and ecological collapse. We cannot sit by and let this happen.”
As reported by The Guardian, the group claims it has hundreds of supporters willing to be arrested and go to prison for taking direct action.
The statement added: “Animal Rebellion, with other movements, are rising up because we believe change is possible. We are willing to nonviolently bring it about, no matter the personal cost.”
Many of the movements members, who were also involved in environmental campaigns such as Extinction Rebellion, took action last month when its vegan activists poured milk out of cartons in Harrod’s food hall in a protest against the dairy industry before being forcibly removed.
Dairy UK chief executive, Dr Judith Bryans told The Guardian: “It’s difficult to comment upfront before any events take place, but we are very disappointed at Animal Rebellion’s planned action, which could cause totally unnecessary disruption for businesses and consumers and is unhelpful during a cost of living crisis.
“We’d urge them to rethink their actions,” Dr Bryans concluded.
