Convenience retail group Nisa has announced its latest campaign aimed at providing further support to its retailers and helping its customers through the cost-of-living crisis.
The Fill Your Basket For Less campaign will see shoppers offered a variety of deals across many key grocery products available in Nisa stores.
It looks to ensure that those in local communities, where many Nisa stores are based, are able to shop for as many items at the same good value found at larger supermarkets.
Nisa’s current promotions including the Big Deal, the Freezer Deal and One Week Deal will now fall under the umbrella of this latest campaign with point of sale used in store, online and across social channels to direct customers to the offers.
The red and yellow campaign colours and artwork will now feature on all of the symbol group’s marketing activity for the coming months and the Nisa Locally website will see a slight revamp, headlined with its big value offers and featuring tips on how to save money.
“We know shoppers are trying to make their money go further right now and even more so as we head out of summer and into the colder months,” Nisa head of marketing, Laura Gomersal said.
“As such, it’s important they see their local Nisa store as a go-to destination for quality products at great prices as well as for planned missions, not just top-up shops.
“Through our Fill Your Basket For Less campaign we are demonstrating to shoppers that Nisa retailers are trying to help them save money, routinely as part of their everyday shop.”
She added: “We’re proud to now be launching a campaign that will highlight the best savings to support shoppers through a financially tough time while also benefitting our retailers.”
