Discount supermarket Lidl has partnered with digital magazine and newspaper subscription app Readly to offer customers using the Lidl Plus loyalty scheme a free two-month subscription to its portfolio of publications.
The partnership will see Readly giving Lidl Plus rewards customers two months of free reading via the app, followed by 15% off its monthly subscription for six months.
The partnership with the discount supermarket is already live across several of Readly’s European markets.
READ MORE: Lidl cuts back on non-food lines as middle aisle loses appeal
“We are delighted to partner with Lidl to offer its customers the opportunity to experience digital reading with our leading app,” said chief marketing officer at Readly, Marie-Sophie von Bibra.
She added: “The grocery sector is taking important steps in digitising the way of shopping as well as their product offerings, which for us offers an exciting different way of attracting new users to our platform.
“We know from our data that customers appreciate being introduced to digital offers through brands they trust and have shopped with for a long time, and Lidl has that strong brand trust and large, loyal customer base.
“As a leader in their space we are proud to partner with Lidl across our various markets.”
Click here to sign up to Grocery Gazette’s free daily email newsletter
