Dessert manufacturing company Gü has invested £4.5m on a rebrand in an effort to double its global business by 2025.
The chilled desert company is aiming to increase its retail sales value from £70.7m to £90m by October 2023 through “impressive investment in brand, people and innovation.”
It will also launch four new desserts into supermarkets at the end of the month, including: Inspirations Brookie, Inspirations Salted Caramel Cookies & Cream, Plant Zillionaire and Salted Caramel Melting Middle.
All four products will roll onto all major supermarket shelves over the next month for approximately £3.75.
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Cookie-brownie hybrid dessert Inspirations Brookie was the “standout” innovation, according to the brand, as it took inspiration from current social media trends.
At the time of writing, videos using the hashtag #brookie had gained almost 50 million views on TikTok.
The new product range is “certainly more interesting than chocolate or ice cream” said Gü, adding that it was “we are proud to bring this gooey trend to the shelf”.
“While other brands were making drastic cuts, Gü was undertaking its most ambitious growth journey to date”, said Gü CMO Anthony Wells.
He added: “We have our sights set on doubling the size of the business over the next three years and are equipped with the investment, plan and talent to deliver.
“Through the new premium brand positioning and delicious innovation, Gü will be an exciting destination for customers wanting a more indulgent treat to enjoy on the sofa.”
