Getir launches ‘back to the 90s’ price promotion

Getir has announced it will be lowering prices across several of its products in August in a bid to help its customers as the cost-of-living crisis bites.

The rapid grocery delivery service is discounting certain items with a 90s rollback price, saving shoppers over 40% for each product.

Staples included in the price promotion are Cadbury Bourneville Cocoa, Heinz Salad Cream, Branston Pickle, Evian and Kingsmill Soft White Medium Loaf which will see the highest cost saving at 50%.

Cadbury Dairy Milk can now be purchased via the Getir app at 45p, a 40p drop from the product’s usual price, available across locations including London, Birmingham, Manchester, Brighton, Cambridge and Southampton, Bristol, Cardiff, Liverpool, Portsmouth, Leeds and Leicester.

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The price drop comes as data from the Office for National Statistics (ONS) revealed that nearly half of adults have bought less food in the past two weeks due to increased prices.

From May 2021 to May 2022, the ONS found that the largest food price rises affected low fat and whole milk, mineral/spring water, olive oil, flour, pasta, sauces and spices, jams, poultry, chocolate and margarine which saw the largest price hike of 26%.

“The cost-of-living crisis is hitting the UK hard and prices are continuing to creep up on everyday items,” Getir said.

“We’re committed to providing value to our customers so we are rolling back the cost of a number of our staple products to their RRP in the 90s to highlight the huge increase but also give our consumers the opportunity to buy their favourite products at an affordable price and remind them of the good old days.

“We’ll be adding new products throughout the month of August for our customers to get their hand on and hopefully lessen the load of product price spikes.”

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