In an industry first, convenience delivery app, Zapp, has launched a ‘Self-Love Store’, to coincide with International Female Orgasm Day, which is celebrated today, 8 August.
The first rapid Self-Love Store stocks essentials including premium vibrators, water-based lube, along with other self-love treats such as candles, champagne, chocolate, skincare, all of which can be delivered in minutes, 24/7.
The ‘Self-Love Store’ will feature customer favourites from LELO, Hanx, Ben & Jerry’s, Rococo, La Roche-Posay, Ginori 1735, Solgar, Moët & Chandon, Little Moons and Vichy.
The move comes as Zapp revealed Londoners “love an orgasm”, with West London ordering the most sex toys, followed by South, North and then East.
READ MORE: Zapp to provide premium products via new rapid delivery boutique
Zapp has also revealed the items most commonly purchased together between 6pm and midnight include lube, batteries, bottled water, sex toy cleaning spray, vibrators and lighters.
A spike in sales of lube is also seen between 6pm and midnight, followed by personal massagers between the hours of midnight and 6am.
“As the first on-demand delivery app to stock a sex toy, we felt it made sense to launch our new ‘Self-Love Store’ on the same day as International Female Orgasm Day,” Zapp senior catalogue manager Silje Renberg Kvaavik said.
“Our customers’ wants and desires are key drivers of our catalogue and hence we stock thousands of products to give customers the best possible selection for when they ‘need something now’.
“So, whether people are buying for themselves, or for a friend, we look forward to continuing to deliver orgasms straight to Londoners’ doors.”
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Wow