Walkers is launching limited edition crisp packets to celebrate partnering with streaming platform Paramount+ and offering users a free month-long subscription to the service.
The partnership has been formed in the UK and Ireland to celebrate Paramount+ officially launching in those territories for the first time.
The limited-edition Walkers crisps packets are being launched across its Walkers MAX, Sensations, Wotsits, Squares, Monster Munch, and Quavers ranges.
Paramount+ is premiering some of the year’s most highly anticipated titles and a selection of new blockbuster films to viewers in the UK and Ireland – and Walkers’ limited-edition packs will feature designs from some of the films and series available on the platform.
Streaming services are proving popular with consumers, with 68.5% of homes owning one or more streaming subscriptions.
Screen time is the largest snacking occasion with over 50% of the total share of savoury snacking occasions.
“We know that screen time is the largest snacking occasion and as the most loved crisp brand, we are perfectly placed to cater to this demand,” Walkers MAX senior brand manager Jonathan Roberts said.
“Our partnership with Paramount+ is the ideal opportunity for retailers to tap into snacking occasions like ‘big night in’ and increase sales by offering customers a free month-long subscription to the streaming service.”
Paramount+ director of brand partnerships Joseph Byrne, added: “We are thrilled to be partnering with Walkers as the campaign spotlights some of the best-loved titles and on-screen personalities of Paramount+.
“Together, we are offering retailers the chance to increase sales and create a draw for audiences in the UK and Ireland.”