Virgin Wines has launches a gift personalisation service across a range of its wine and spirits.
The online wine retailer‘s new service will allow customers to create individual bottle labels to be added to a beverage purchase.
Aimed to mark a memorable occasion or add a personal touch to a product, customers can choose from 16 label deigns with space for a custom message to be added.
A range of 25 pre-existing quotes such as ‘Happy Birthday’ and ‘Thanks a bunch’ will also be available within the service.
The personalised gifts which retail at £31.99, will include free delivery and are available to be added to drinks including, London dry gin, champagne, prosecco, sauvignon blanc, chablis and merlot.
“Offering customers the chance to personalise their gift to loved ones or friends with their own special message on the label is a service we have been working on for some time,” Virgin Wines CEO, Jay Wright said.
“Our customers have always been at the heart of everything we do, so we’re pleased to be turning the wines our customers love to drink into gifts they love to give.”
The news comes as sales of vegan wine have sky-rocketed by 51% from 2019 to 2021 according to data by Virgin Wines.