Iceland unveils new Christmas savings bonus card which gives money back

Iceland and The Food Warehouse have launched its Christmas Bonus Card Savings scheme, as Brits start to think about saving for Christmas earlier than previous years.

The frozen food retailer’s initiative goes further than any other supermarket currently offering a Christmas savings scheme with bigger rewards for less compared to most other retailers.

For example, shoppers who save £100 or more onto their Bonus Card between now and 31 August will receive a £15 bonus from Iceland on 24 November.

READ MORE: Iceland’s increases ‘weekly shop in one click’ price

The offer is available to all existing Bonus Card holders, with new customers also able to register and take part.

The bonus can be spent in-store at Iceland or The Food Warehouse, as well as online and via the app up until Friday 23 December.

Similar Christmas savings offers have been announced by other retailers, including Asda, Tesco, and Sainsbury’s.

However, Iceland’s scheme is the only one that offers as much as a £15 bonus for a saving of just £100 – with Asda’s scheme requiring a saving of £280 to receive £15, the Sainsbury’s scheme requiring £300 of saving for a £15 bonus, and Tesco offering bonuses of up to £12.

According to Google Trends statistics, the month consumers start to think about saving for Christmas gets earlier and earlier with the percentage of people searching ‘Christmas saving’ increasing from 7% in September 2019, to 16% in September 2020, and 25% in September 2021, respectively.

“We’re aware that shoppers might be in different frames of mind right now – with some starting to think about Christmas while others are just trying to get from one week to the next,” Iceland managing director Richard Walker said.

“Through our Christmas Bonus Card Savings and our consistently low prices, amazing offers, and discounts across the board, we want to be there for everyone.”

Walker added: “We hope to help all shoppers feel that bit more in control in the run up to December – and that the bonuses along the way will be a welcome boost, both to our shoppers’ savings pots and their excitement for Christmas.”

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