The Co-op has expanded its partnership with Deliveroo for another three years, with plans for the service to be available from up to 1,400 of the symbol group’s retailers stores by the end of the year.
Following the three-year contract renewal, plans have been confirmed for 110 additional Co-op stores to become available via Deliveroo this year.
Plans to increase the number of participating stores will see the quick convenience offer further expanded in cities including Nottingham, Liverpool, Swansea, and Southampton.
Convenient grocery delivery from the Co-op is available in minutes to millions of households across the UK, through Deliveroo’s network of riders. Orders are picked fresh in local Co-op stores and are then delivered quickly and conveniently to customers’ front doors.
The deliveries can also help to cut congestion and unnecessary short car journeys, with the most popular items ordered including milk, bananas, cucumbers, strawberries, chicken, cola, and chocolate buttons.
“Co-op is one of Deliveroo’s largest on-demand grocery partnerships and it continues to be a huge success,” Deliveroo chief business officer for Carlo Mocci said.
“Deliveroo’s riders have brought countless pints of milk, bananas, and meal-time staples to households throughout the UK, helping to rescue teatime, picnic plans and more. We’re delighted to be extending our partnership and bringing more choice into people’s lives and easier ways to shop.”
Co-op director of ecommerce Chris Conway, added: “Co-op is committed to exploring new and innovative ways to serve our members and customers, they lead busy lives and so ease, speed and convenience is at the heart of our approach.
“We are delighted to be able to expand our partnership with Deliveroo – as a convenience retailer, the ability to come into stores will always be important to customers, but we also know that shoppers want flexible and convenient options online, and so we are focused on providing what our customers want and need, however and wherever they choose to shop with us.”