Mr Kipling owner raises prices to mitigate the impact of cost

Premier Foods, the parent company of Mr Kipling and Oxo has revealed it is raising its product prices to mitigate the impact of higher costs.

In the 13 weeks to 3 July 2021, the group reported a rise in first-quarter sales on robust demand for its cakes and grocery products.

Group sales rose by 6.3% compared to the same period two years ago, which is at the top end of the groups expectations.

READ MORE: Premier Foods launches non-HFSS Mr Kipling cake range

Sales in sweet treats also saw an increase of 5.1%, with branded sales up by 3.3%, and non-branded sales 26.8% higher than a year earlier.

The group also reported a 12% increase in international sales in the quarter.

“We have made good progress in recovering our input cost inflation through a range of measures, including cost efficiencies and pricing, and we continue to monitor the situation closely,” Premier Foods CEO Alex Whitehouse said.

“Consumers are increasingly looking to cook tasty affordable meals at home; this fits well with our broad portfolio of brands and was illustrated by the strong performance of Batchelors and Nissin in the quarter. With this positive trading momentum behind us, we remain firmly on track to deliver our expectations for the year.”

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