Nisa has announced its paper consumer leaflets will now be 100% recyclable in a bid to improve its sustainability.
Made from recycled fibre, the FSC certified leaflets have replaced the symbol group retailers former virgin paper pamphlets, reducing its carbon footprint.
Media company, HH Global who manage Nisa’s marketing related print requirements, put these changes into play in May 2022.
Over the timeframe of 12 weeks, the fully recyclable paper change has amounted to 1,480 trees saved and reduced carbon emissions by 60%.
Each leaflet also now includes the universal recycling symbol and non-profit, Forest Stewardship Council logo to provide reassurance to consumers.
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“Working with HH Global, we have clear targets to reduce our carbon footprint, and this is another huge step in the right direction,” Nisa offline marketing lead, Chris Walker said.
“We are delighted with the savings made over just four periods, or 12 weeks, and will continue to look at making more sustainability gains with other of our paper products.”
Nisa account director at HH Global, Gary Hunter added: “I’m thrilled by the savings we have made through the switch to paper that’s produced from 100% recycled fibre and is FSC certified.”
“It is fantastic progress and we have plans for further improvements so those savings will keep on coming with more innovative solutions to reduce both carbon and cost.”
