Aston Manor Cider has launched its first-ever TV advert to promote the Crumpton Oaks brand through its campaign: ‘Straight Outta Crumpton’.
Designed to bring attitude back into the cider category, Aston Manor Cider launched the campaign to bring to life the personality and fun behind the Crumpton Oaks brand.
The illustrated animation Straight Outta Crumpton TV advert sees the brewer bring to life the world of cider through the lens of hip-hop, from break dancers and low riders to golden mouth grills, and DJ decks.
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“It’s a great moment for the company to be unveiling our first ever TV advert,” Aston Manor Cider head of marketing Calli O’Brien, said.
“We wanted to launch with something that would create waves, disrupt the status quo, and stand out, and we believe this new campaign does just that. We’re looking to target 25 – 35-year-olds while engaging loyal Crumpton Oaks fans.
“We decided to create a play on N.W.A’s ‘Straight Outta Compton’ because it is a song that resonates with both loyal, and new cider drinkers.
“The former being those who remember the 1989 hit releasing and paving the way for modern day hip-hop, and the new consumers who had the hit playing in their homes whilst growing up.”
O’Brien added:“Crumpton Oaks represents inclusion and affordability because we believe that everyone deserves a great pint. We are delighted to be able to raise awareness of our flagship cider brand, which is especially important during the current financial challenges that we are all facing into.”
This news comes as Aston Manor was announced the official cider brand for Glastonbury Festival 2022.
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