Aldi follows Asda with ‘feminine hygiene’ aisle rebrand

Aldi has followed in the footsteps of Asda in renaming its ‘feminine hygiene’ signage has been replaced in store with ‘period products’.

As a result, the discount grocer is updating the signage in its stores for items such as tampons, towels and panty liners to be referred to as ‘period products’.

The move follows the ‘feminine hygiene’ label being criticised for being a gendered term and stigmatising periods.

READ MORE: Aldi donates more than 100,000 books to disadvantaged children

“We are pleased to have renamed the category both in-store and online to better reflect how shoppers feel about period products,” Aldi UK diversity and inclusion director Richard Shuttleworth said.

The change follows Aldi announcing it is to add signs and symptoms of bowel cancer to all its packs of own-branded toilet roll in a bid to raise more awareness of Bowel Cancer UK’s #GetOnARoll campaign.

Aldi has teamed up with the charity to include the potentially life-saving information, together with a QR code for customers to find out more, on over 70 million packs of toilet rolls every year.

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