Morrisons launches £5 cafe meals for customers ‘on a budget’

Morrisons has rolled out a new midweek meal scheme offering customers discounted menu items in a bid to help out households and families who are ‘on a budget’.

With each meal priced at £4.99, the nationwide initiative will help to feed families who are ‘on a budget’ as both inflation and food prices continue to rise.

Available across all 406 Morrisons cafés, a ‘daily special’ will be discounted from 3pm seeing savings of up to £3.89 on the individual product price. Children eat for free all day with the purchase of one adult meal, meaning a family of four could eat for £9.98.

The move comes as Aldi is widely being predicted to overtake Morrisons as the UK’s fourth largest supermarket in less than a year, according to data taken from the most recent Kantar results.

The most recent take-home grocery figures were released last week, revealing that Aldi has claimed UK market share of 9% – just behind Morrisons which had 9.6% in the 12-week period to 12 June.

READ MORE: Tesco offers free breakfast to Armed Forces

“We know how hard it is for our customers at the moment and we want to make sure they are still able to enjoy a meal out, even on a budget,” Morrisons head of cafés Ali Lyons said.

“We’ve handpicked these favourites so that no matter what day it is, our customers can enjoy a saving.”

Each of the Big 4 grocer’s meal deals includes a drink and can also be purchased as a vegetarian alternative such as mac and cheese, onion quiche and a vegetarian burger.

The ‘meal of the day’ will rotate every week day offering a selection of meals including beer-battered fish and chips, chicken tikka masala, British roast chicken or British cheeseburger both served with chips and coleslaw and a nine-piece breakfast brunch.

The news comes as Morrisons group commercial director, Andy Atkinson resigns as the Big 4 grocer scraps the position.

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