Iceland becomes first UK supermarket to launch plastic-free reusable woven bags

Iceland Foods has become the first UK supermarket in the UK to launch plastic-free reusable woven bags, expanding its alternatives to traditional plastic bags.

The new reusable bags are a combination of paper and cotton instead of plastic. According to the frozen-food retailer the reusable bag has been designed to match the performance of existing woven bags.

The bags will be launched in all stores across the country and will retail as £1 each alongside sustainably sourced reusable and recyclable paper bags (30p) and insulated freezer bags (£1.50).

READ MORE: Iceland launches milk campaign to support NHS Healthy Start

“We know that many customers are still using ‘bags for life’ only once so we have been working hard to create an alternative plastic-free reusable solution,” Iceland managing director Richard Walker said.

“Nearly 500 million plastic bags for life were sold last year in the UK – a steep decline in recent years – but this figure is still far too high.

“These new paper cotton bags will offer our customers a strong, reusable alternative to plastic bags. We’re looking forward to seeing how customers respond to these new bags as part of our wider plans to reduce our plastic footprint.”

The move follows Iceland becoming the first UK supermarket to trial plastic bag free stores in 2019.

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.