FMCG giant The Coca-Cola Company has partnered with US spirits maker Brown-Forman have announced plans to launch a ready-to-drink (RTD) Jack & Coke pre-mixed cocktail.
Mixed with Jack Daniel’s Tennessee Whiskey and Coca-Cola, the new canned drink will be available across the globe, with the initial launch planned for Mexico in late 2022.
The global benchmark for ABV will be 5% but will vary depending on the market, with a zero-sugar version of the drink will be made available.
READ MORE: Coca-Cola launches new Zero Sugar Zero Caffeine drink
“We keep consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand,” The Coca-Cala Company chairman and CEO James Quincey said.
“We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca-Cola.”
Brown-Forman CEO and president Lawson Whiting added: “This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable.”
“Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago.
“Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”
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