Coca-Cola partners with Jack Daniel’s to launch RTD Cocktail


FMCG giant The Coca-Cola Company has partnered with US spirits maker Brown-Forman have announced plans to launch a ready-to-drink (RTD) Jack & Coke pre-mixed cocktail.

Mixed with Jack Daniel’s Tennessee Whiskey and Coca-Cola, the new canned drink will be available across the globe, with the initial launch planned for Mexico in late 2022.

The global benchmark for ABV will be 5% but will vary depending on the market, with a zero-sugar version of the drink will be made available.

READ MORE: Coca-Cola launches new Zero Sugar Zero Caffeine drink

“We keep consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand,” The Coca-Cala Company chairman and CEO James Quincey said.

“We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca-Cola.”

Brown-Forman CEO and president Lawson Whiting added: “This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable.”

“Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago.

“Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.