Coca-Cola launches new Zero Sugar Zero Caffeine drink

Coca-Cola has launched a sugar-free and caffeine-free version of Coca-Cola Zero Sugar, offering a fresh take on the popular ‘Coke Zero’ taste.

All ingredients are the same as Coca‑Cola Zero Sugar except for the blend of flavours that have been developed to deliver the same taste experience with zero caffeine.

To celebrate the launch of Coca‑Cola Zero Sugar Zero Caffeine, the soft drinks giant has created a new socially-driven campaign, which celebrates the feeling when you finally get to relax at the end of the working day.

The tagline – ‘it’s never too late for a bit of joy’ – reflects the small pockets of contentment which can be found at the end of a working day.

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“Whether it’s closing the laptop after a long day of meetings or getting your kids to bed on time, there is always one moment which signifies the working day is over, and the evening is now yours,” said Coca-Cola Great Britain’s marketing director, Louise Maugest.

“Through our new campaign, we wanted to show Coca-Cola fans that ordinary gestures, such as kicking off your shoes after a long day, are in fact, real-life moments of magic.

“These micro-celebrations act as a signal to start enjoying the evening ahead of you. We know how busy our consumer’s lives are, and time is precious, which is why we believe it’s never too late for a bit of joy.”

The campaign will launch with the world’s first Insta musical – ‘That Moment When’, which is designed to shine a spotlight on all the little things that make the end of the day worthwhile.

That Moment When, the Insta Musical will be available to view via Coca Cola’s social media channels.

Coca‑Cola Zero Sugar Zero Caffeine will be available across 2L PET bottles and multipack 330ml cans.

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