Jisp has forged a digital partnership with *shopt to deliver a bring transparency and alignment of investment and data from store shelf to shopper basket in convenience retail.
The “virtual handshake between B2B and B2C” symbolises the start of more connected convenience, bringing together savings and other benefits to brands, independent retailers and shoppers.
The business to business company *shopt initially gave retailers access to exclusive product offers incentivising the stock and display of featured lines.
READ MORE: Jisp launches store-specific loyalty scheme to support independent grocers
However, with Jisp’s Scan and Save solution it will create the pull through to shopper sales via their innovative savings and reward app.
As a result, this would give brands full visibility of of sales “in” and sales “out” across independent stores parallel with leading insights on retailers and shoppers.
The robust data would support brands’ abilities to understand both retailers and shoppers in order to make and save money through a digitally “connected, “transparent and profitable” business.
“We’re excited and proud of our new partnership with Shopt* to provide thousands of independent convenience retailers the benefit of a powerful retail media propositions at zero cost to them,” Jisp managing director Ilann Hepworth said.
“Our partnership will support getting shoppers back into stores, drive sales, offset rising costs, help shoppers save on their favourite brands and be rewarded for shopping locally.”
Hepworth added: “Brands will equally benefit from enhanced connected media that will provide 1st party data, ‘’in’’ and sales ‘’out’’. Helping brands to drive new ways to grow sustainable distribution, sales and measure ROI whilst supporting small independent convenience retailers.”
*shopt managing director Jemma Blaylock also commented: “Our passionate belief about putting the retailer at the heart of this partnership means we can enable a liquid and agile way of trading, eliminating duplication and waste and ensuring investment reaches retailers and shoppers directly increasing sales.”
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