Gorillas launches four private label brands in Europe

Gorillas has launched four proprietary private label brands “Gorillas Daily”, “Gorillas Premium”, “Hot Damn” and “<start-up beer>” in Europe.

The rapid delivery service has unveiled the ranges of around 50 products in 11 of the most demanded categories in its UK, German, French and Dutch markets.

Based on customer insights, the company boasts “high-quality products” that “exceed category standards at a fair price”.

READ MORE: Gorillas lays off 300 employees as it explores ‘strategic options’

Gorillas Daily will focus on everyday essentials such as spreads, cold cuts and cheese whereas Gorillas premium will offer a selection of high quality products such as fresh pasta and sweet and savoury snacks.

On top of this, the Hot Damn range will provide a premium coffee experience including beans, coffee grounds, home-recyclable pods and oat-drinks.

Finally, “<start-up beer>” offers two craft beers – a palatable Bavarian Helles and a tasty Pale Ale.

The products will be available from 9 June, with additional products released throughout the summer.

“Offering an excellent customer experience is at the core of Gorillas’ model. Since day one, we wanted to develop our own products with unique flavors and creative packaging to perfectly match the needs and tastes of our customers,” Gorillas CEO and founder Kağan Sümer said.

“Our new private labels are also a key component of our profitability strategy and will enable us to develop new revenue streams across our core markets. Additionally, it reinforces our commitment to sustainability as we are focusing on environmentally friendly solutions for production and packaging.”

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