Pilgrim’s Food Masters, the owner of FMCG brands such as Richmond and Fridge Raiders, has seen record demand for scotch eggs in the run-up to the Jubilee weekend.
Pilgrim’s, which supplies into major retailers including Aldi, Co-op, Waitrose and Tesco, anticipates that 1.6 million scotch eggs will go onto supermarket shelves during Jubilee week, having seen demand soar during May this year.
The prediction comes as the food and farming business’ Kings Lynn site saw record volumes of products, manufacturing 2.7 million packs of sliced meat during British sandwich week last week, approximately 80 tonnes above the site’s average weekly output volumes.
READ MORE: Platinum Jubilee: How retailers and brands are celebrating the historic event
“We’re seeing customers stock up their shelves with some of Britain’s classic food and drink in the run-up to the long-awaited Jubilee weekend,” Pilgrim’s UK Ruskington site director Tracy Charlton said.
“Some of our manufacturing sites have seen record demand in recent weeks, with scotch egg demand and sliced-cook meat products taking off in particular.”
The news comes as Big 4 grocer Tesco expects sales to soar as demand for British classic food rises to the highest level in a decade ahead of the Queen’s Platinum Jubilee.
“We know from the two recent Royal Weddings just how much Brits love a royal celebration and the Queen’s Platinum Jubilee is set to spark a feel-good factor with plenty of street and house parties,” Tesco chilled food category planner Alice Gallop said.
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