Rapid grocer Zapp has signed an exclusive partnership with Jiffy to provide continuity to Jiffy’s customers and further consolidate its leading position in London.
The news comes after Jiffy announced it is stopping all consumer-facing operations as it makes a “major strategic pivot” to become a dedicated rapid delivery software company.
Zapp will become the official choice for Jiffy customers wishing to continue ordering essentials for delivery within minutes.
The partnership agreement will also include customer and product analytics, and key supplier partnerships.
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“Whether it’s spontaneous summer drinks, last-minute hosting or that essential grocery shop, we look forward to onboarding many of the current Jiffy customers to Zapp and serving even more Londoners going forward,” Zapp’s vice president of strategy Steve O’Hear said.
“As the quick commerce sector develops, we will continue to evaluate opportunities to further consolidate our leadership position in London”.
Jiffy co-founder Vladimir Kholiaznikov added: “As we transition to becoming a dedicated software company with the launch of our ‘Quick-Commerce as a Service’ (QCaaS) earlier this year, we are delighted to have reached a partnership agreement with Zapp that ensures Jiffy consumers can continue to get the things they need when they need them.”
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