Coffee brand Emmi Caffé Latte has become the official iced coffee sponsor of ITV2’s reality show, Love Island, which returns for its eight series on 6 June.
Caffé Latte was appointed last Autumn following a “competitive pitch” and is the brand’s first major marketing initiative in the UK.
Featuring the “Made With Love” campaign slogan, produced by ITV Creative, the work will appear on both TV and VOD.
It will also feature on the Love Island app, website and social media platforms.
“We are so excited about the sponsorship with Love Island. It’s a cracking opportunity for our barista-quality iced coffee – we can’t wait to see the results,” Emmi Caffé Latte UK head of marketing Laura Graham said.
The news comes as Love Island announced WKD as its official alcohol partner for the series.
As a result of the returning partnership, broadcast media, co-branded promotional packs, significant in-store activity and a social, digital and influencer campaigns will be launched.