Tesco has announced the launch of a limited-edition Jubilee Card, which will be awarded to those nominated by their community for being ‘royally good’, giving them £700 to spend in-store or online.
Shoppers can nominate candidates for Tesco’s Jubilee Card through the Big 4 grocer’s social channels, using the hashtag #TescoJubileeHeroes to outline why their chosen nominee deserves the ‘crown’.
The announcement comes as the supermarket’s research revealed that 25% of the nation feel they do enough to celebrate the ‘everyday heroes’ in their lives.
Tesco launched the limited edition Jubilee Card awards by surprising 19-year old Sebbie Hall from Lichfield with the first-ever Tesco Jubilee Card, delivered by a specially appointed Tesco delivery corgi, Iggy Pup, to thank him for his ‘royally’ good deeds for his local community.
During the lockdown, Hall, who has learning and physical difficulties, set out to raise £1,000 by carrying out 100 acts of kindness to strangers.
Two years later, Hall’s work is ongoing and he has raised over £40,000 for charities that support young people with disabilities and those with learning needs.
“The Queen’s Platinum Jubilee is a real opportunity to come together and celebrate our incredible monarch,” Tesco chief customer officer Alessandra Bellini said.
“However, we also want to take the opportunity to recognise everyday heroes across the country who are having a positive impact on their local communities.”
“We felt Sebbie was a perfect candidate to receive the first-ever Tesco Jubilee Card, as his incredible fundraising efforts have made a huge difference to hundreds of children in his local area.”
Ashley Hall, Sebbie Hall’s mother added: “Sebbie started his acts of kindness because he wanted to make other people smile in lockdown, so it’s lovely for the roles to be reversed and to see him being celebrated.