Nisa promoting healthier choices ahead of the summer months

Nisa retailers have launched a range of new deals on fresh summer lines this month to help shoppers make healthier food decisions.

As consumers start to shift their focus to health and fitness ahead of the summer months, Nisa looks to capitalise on the growing market by launching lighter options for the summer evenings.

“As we inch closer to the warmer months, shoppers’ minds will be shifting from larger, heartier evening meals to fresher and healthier family options, whilst retaining a keen eye for value,” Nisa offline marketing lead Chris Walker said.

“Deals on fresh produce help to combat the misconception that nutritious options and convenience come at an additional cost, and meal solutions like the chicken salad reflect the approaching summer season, providing a quick and easy option for the busy, cash-strapped consumer looking to make a change to their eating habits.”

READ MORE: Nisa’s Steve Leach steps down as sales director

Walker added: “Consumers continue to be up against a flood of unhealthy food options, and we want to help to ensure our partners can provide their community access to affordable options to help promote a healthier lifestyle.”

The news comes after the symbol group retailer teamed up with the NHS Better Health campaign, enabling grocers to help their customers spot other nutritional options on shelves.

Shoppers can also identify healthier food swaps in Nisa stores with the Better Health Food Scanner app, which is free to download.

Walker added: “Consumers continue to be up against a flood of unhealthy food options, and we want to help to ensure our partners can provide their community access to affordable options to help promote a healthier lifestyle.”

Click here to sign up to Grocery Gazette’s free daily email newsletter

MarketingNewsPeopleSymbol Groups

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.