Nisa retailers have launched a range of new deals on fresh summer lines this month to help shoppers make healthier food decisions.
As consumers start to shift their focus to health and fitness ahead of the summer months, Nisa looks to capitalise on the growing market by launching lighter options for the summer evenings.
“As we inch closer to the warmer months, shoppers’ minds will be shifting from larger, heartier evening meals to fresher and healthier family options, whilst retaining a keen eye for value,” Nisa offline marketing lead Chris Walker said.
“Deals on fresh produce help to combat the misconception that nutritious options and convenience come at an additional cost, and meal solutions like the chicken salad reflect the approaching summer season, providing a quick and easy option for the busy, cash-strapped consumer looking to make a change to their eating habits.”
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Walker added: “Consumers continue to be up against a flood of unhealthy food options, and we want to help to ensure our partners can provide their community access to affordable options to help promote a healthier lifestyle.”
The news comes after the symbol group retailer teamed up with the NHS Better Health campaign, enabling grocers to help their customers spot other nutritional options on shelves.
Shoppers can also identify healthier food swaps in Nisa stores with the Better Health Food Scanner app, which is free to download.
Walker added: “Consumers continue to be up against a flood of unhealthy food options, and we want to help to ensure our partners can provide their community access to affordable options to help promote a healthier lifestyle.”