Shaken Udder is a brand on the up. The milkshake firm has laid solid foundations over the past 18 years, steadily building its reach across all major UK grocers.

Having experienced spectacular growth over the past 48 months, the premium milkshake brand has earmarked 2022 as the year to launch a nationwide promotional assault while also rebranding its popular and instantly-recognisable logo.

Shaken Udder’s senior brand manager, Paras Arora explains why a targeted advertising campaign and rebrand will be the missing piece to help it take on the big boys in the flavoured milk sector.

Read the feature in full on Marketing Beat.

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