The Co-op will be trialling a dedicated service hatch in a bid to reduce queues and make click-and-collect services more convenient.
The independent retailer’s plans are designed to allow busy customers to place orders online instead of shopping and queuing in person.
Currently, the Co-op has launched the new service at its Lewes Road store in Brighton, which has been named one the retailer’s busiest Click-and-Collect store both from its own online shop and the Deliveroo app.
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Since 2019, the retailer has rolled out its online offer and expects 2,000 of its stores to offer the click-and-collect service by the end of this year.
The Co-op on-demand convenience model views its stores as micro-distribution hubs with groceries freshly selected in local stores and available for collection or rapidly delivered to its local community.
Co-op ecommerce director Chris Conway said: “Making shopping quick, easy and convenient for our Members and customers is at the very heart of our approach. We know that as a convenience retailer, the ability to come into stores is important to customers, but we also know that shoppers want flexible options online and the ability to shop with speed”
“Our new trials will not only speed up Click and Collect but also reduce queuing times for those who shop in store, supporting our goal of providing what our customers want and need, however or wherever they choose to shop with Co-op.”