Aldi Scotland has launched a new campaign to promote Scottish pork, inviting parents to confess the white lies they have told their children about food.

The discounter’s ‘Porktober’ initiative gives five families the chance to win Aldi vouchers by sharing their so-called ‘porky pies’ on social media.

The campaign follows research from Aldi suggesting that the majority of Scottish parents have stretched the truth to encourage their children to eat healthier foods.

Examples include telling children that carrots improve night vision, drinking milk will make them taller or that an ice cream van only plays music when it has sold out.

Aldi Scotland buying director Alan Leslie said: “Our research shows just how inventive Scottish families can be, whether that’s promising night vision in exchange for a carrot or a growth spurt for finishing their milk.”

He added: “Porktober is all about championing Scottish pork and the Scottish farmers who produce it, so it felt only right to invite parents to come clean about their own porkies.”

The campaign coincides with the launch of Aldi’s Porktober range across Scottish stores from October 15, featuring Scottish pork chops, mince, leg joints, belly slices and marinated shoulder steaks, with prices starting at £2.29.

It also follows the discounter’s decision earlier this year to extend its supply agreement with Dumfries and Galloway-based Browns Food Group for a further three years.

NFU Scotland’s 2025-26 ShelfWatch report found that Aldi had one of the highest proportions of Scottish pork sourcing among supermarkets, at 41 per cent.

Parents can enter the competition by sharing their confessions on Aldi Scotland’s Instagram or Facebook pages before midday on October 31.

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