New data from Trustpilot has revealed that Big 4 grocer Morrisons is the most complained about supermarket in the UK in regards to deals, savings and overall prices in 2022.
According to the online supermarket Britsuperstore, which analysed the Trustpilot data, over 97% of Morrisons 2022 Trustpilot reviews were classed as ‘negative’ in these areas.
The Co-op received the second most complaints with just over 96%, and Asda came in third with 96%.
The least complained about supermarket according to data from Trustpilot was discount retailer Aldi, with just 77% of its reviews classed as ‘negative’.
READ MORE: Morrisons’ owner CD&R looks to raise £1bn
Analysing reviews from 1st January 2022, the study also shows that the most complained about supermarket issue in 2022 is money.
52% of reviews complained about money in general, with 19% specifically citing price increases and 15% expensiveness.
Britsuperstore analysed each supermarket’s customer review data by using keyword searches including cheapness/affordability, expensive, deals, savings, overall price and money.
The news comes after Big 4 grocers, Morrisons and Asda, announced plans to keep prices low in a bid to tackle the cost-of-living crisis.
Asda confirmed it has ‘dropped and locked’ the price of over 100 family favourites and will lock the price down until the end of the year, while Morrisons slashed prices of hundreds of its own-brand lines.
Click here to sign up to Grocery Gazette’s free daily email newsletter
2 Comments. Leave new
not fair. morrisons is great,
UNWORTHY AND UNACCEPTABLE……
✨ Inferior, stale and, twice, damaged goods; Defensive, rude, unhappy, challenging and pugnacious operatives, at several levels; A customer service line that is unworthy of the title with waiting times exceeding 65 minutes; Prices that make one wince; A ten week wait for a More card; Smelly toilets and a revolting, unwelcoming stench starting outside the premises that’s clearly emanating from blocked or collapsed drains, this has been the unacceptable catalogue of incidents and my overall experience at Morrison’s, Crewe, since I began shopping with them three months ago. In this country, we have, I think, allowed ourselves to be lulled into an appallingly poor level of care, attention and consideration in general by suppliers but from what I have seen of this abysmal outfit, they really do abuse their position as alleged leaders in the supermarket field. They are even worse, if that were possible, than ASDA and that is an accolade I am very pleased to award them and one which they richly deserve. Sell up and get out of the business, Morrison’s. All the evidence suggests that you’re not fit to run a mug club!
CHRISTOPHER LAWLER