Asda increases employee pay as it lowers prices on over 100 ‘family favourites’

Asda is increasing shop floor workers pay as it invests £73 million in lowering prices across more than 100 family favourites, with those lower prices ‘locked down’ until the end of the year.

Asda’s 120,000 hourly paid shop floor colleagues will see a pay increase to £10.10 per hour in July.

The pay increase sees Asda staff receive an additional 60p on top of the National Living wage, further supported by a 10% colleague discount in stores and online.

The news comes as the Big 4 grocer announced plans to invest over £73 million in a bid to tackle the cost-of-living crisis for its customers and colleagues.

The supermarket also confirmed it has ‘dropped and locked’ the price of over 100 family favourites and will lock the price down until the end of the year.

Products covered by the ‘dropped and locked’ promise include fresh fruit and vegetables, fresh meat, and popular store cupboard items such as rice and noodles. On average, prices will be reduced by 12%.

READ MORE: GG Investigates: Is Asda’s Just Essentials launch the right move for the supermarket?

The investment comes weeks after the supermarket announced its multi-million investment into a new budget-friendly essentials range – ‘Just Essentials at Asda’.

The value range, which launches next month, replaces Asda’s Smart Price products and will offer customers over 300 low price products to ‘help millions of families fight rising living costs’.

“We know that household budgets are being squeezed by an increasing cost of living and we are committed to doing everything we can to support our customers, colleagues, and communities in these exceptionally tough times,” Asda co-owner Mohsin Issa said.

“We’re taking unprecedented action to give families some additional stability and certainty in their weekly shopping by lowering and locking over 100 prices until the end of the year.

“We’re also proud to be investing in increasing the pay for our hardworking store colleagues and continuing to support the communities we are part of.”

Furthermore, the grocer is working alongside its charity, the Asda Foundation, to help invest over £2 million in local grassroots impacted by the cost of living crisis by funding activities such as summer holiday clubs and community events.

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1 Comment. Leave new

  • Alister McGill
    April 26, 2022 6:55 am

    Ask them if they have or will do the same for all Eurogarages workers. The Issa’ own that as well.


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