M&S has launched its new five-month Fresh Market Update customer campaign.
Building on the success of last year’s run, the campaign showcases how its British Select farmers grow and deliver M&S food.
Last year’s campaign reached 35 million people across 18 weeks last year. The new multimedia and TV campaign will see 62 different ads running between April and September.
The update will run across ITV, Channel 4 and Youtube, with videos also available on an online hub containing farmer stories and recipes.
The retailer works with 8,000 Select farmers and has the widest range of RSPCA assured products available.
“Our Fresh Market Update campaign is a celebration of the best of British farming,” M&S food marketing director Sharry Cramond said.
“Through our longstanding supplier relationships with our Select Farmers, we’re able to offer trusted value, which matters to customers more than ever.”
M&S food head of brand communication Robbie Black added: “Fresh Market Update is not just a TV campaign, we’ll be reaching customers across email, organic and paid social media, as well as tying in with our newly launched M&S Food magazine available in-store.
“Last year the campaign was a huge success, reaching 35 million people across 18 weeks and we’re hoping it will be just as popular this year.”
The news comes after M&S has launched a bi-monthly food magazine designed to bring new recipes and product inspiration to its customers.
The retailers customers will now be able to get their magazine for free by scanning their Sparks card at checkout. The first issue, Spring Feasts, focuses on seasonal spring produce sourced from British growers, with 45 recipes.