M&S has launched a bi-monthly food magazine designed to bring new recipes and product inspiration to its customers.
The 72-page magazine will be on sale for £2 from tomorrow (9 April), available in-store.
M&S customers will now be able to get their magazine for free by scanning their Sparks card at checkout. The first issue, Spring Feasts, focuses on seasonal spring produce sourced from British growers, with 45 recipes.
As part of M&S’ commitment to delivering trusted value to customers, the magazine will feature a regular budget-friendly feature centred around its Remarksable Value Range.
READ MORE: M&S to pay Ocado around £200m as joint venture delivers
The magazine is edited by M&S Food editor Heather Taylor and the art direction is by Helen Richardson.
“Our new magazine is all about bringing more of the M&S magic direct to our customer’s homes at great value,” M&S Food marketing director Sharry Cramond said.
“Our recipes are designed to be relevant for everyone, with budget-friendly meal inspiration, the best seasonal spreads and indulgent weekend treats.”
Cramond continued: “Combined with celebrity interviews and expert tips from our ambassadors, we’re excited to launch the magazine across our Food halls.
“The launch of the magazine is also another great reason for customers to sign up to our Sparks loyalty scheme, benefitting from personalised offers, relevant treats and helping us to support local communities and good causes.”
Click here to sign up to Grocery Gazette’s free daily email newsletter
1 Comment. Leave new
I live in Edinburgh, have shopped at M&S for decades and have had a Sparks card for quite a while now.
Despite having enquired in the same and several different branches of M&S recently, I have not managed to acquire the latest( and free)M&S magazine, no matter how hard I have tried. There is not much point in having a Sparks card, if the offers you are supposed to get as a special customer are unavailable! I look forward to your comments on this matter.