Asda rolls out Whywaste tech to reduce food waste

Asda has partnered with digital company Whywaste in a bid to reduce food waste in stores via an app staff members can use.

The digital date checking technology is designed for staff to be able to identify which products are near their expiry dates so they can be marked down.

As a result, staff won’t have to look at their products and can access the information via Whywaste’s app.

READ MORE: Asda owners create 32,000 jobs through foodservice expansion

The move comes part of Big 4 grocer’s ambitions to reduce food waste with a target of reducing it by 50% by 2030.

‘’To reach our waste targets we are constantly looking for technologies and tools to help,” Asda waste process manager Andrew Hudson said.

“By partnering with Whywaste we can help eliminate unnecessary food waste from our shelves by identifying products nearing the end of their lifespan easier and encouraging customers to purchase them by reducing their price and increasing their visibility.”

Whywaste co-founder and CTO Martin Grådal added: “The UK is world-leading when it comes to tackling food waste. Whywaste are extra proud to announce our collaboration with Asda, a chain in the forefront of this important work.”

“For the past two years we’ve had the privilege of working closely together with Asda’s waste and supply chain management, with the ambition of implementing our solution across all superstores and supermarkets. Our joint journey of eliminating food waste has just begun.”

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