Deliveroo has announced a new partnership with UK food charity the Trussell Trust, in a bid to support vulnerable people facing hunger around the UK.
As a result of the partnership, the food delivery service aims to provide two million meals to those in need.
For the first time, Deliveroo is launching a UK-wide partnership which will enable customers to add a round-up donation to their in-app food orders, with all proceeds going to the Trussell Trust’s food banks.
Deliveroo employees will also volunteer for the charity, as a result of the partnership.
The move follows new research commissioned by Deliveroo, revealing 9% of parents, the equivalent of 1.3 million people, revealed they are very likely to need to use a food bank in the next three months.
Some 88% of those surveyed said their monthly food shop has increased in price over the past three months, whilst 33% of all parents reported skipping one or more meals in the past three months to keep up with other essential costs.
“I am pleased we are partnering with the Trussell Trust to support local food banks across the country,” Deliveroo chief executive Will Shu said.
“We’re committed to using our platform to play a positive role in the communities in which we operate. Together with our consumers, our amazing restaurant and grocery partners and our network of riders, we want to play our part in helping to tackle food insecurity in the UK.”
Trussell Trust chief executive Emma Revie added: “Everyone should be able to afford their own food, but as families face the biggest income squeeze in a generation, people are telling us they’re having to make impossible decisions between heating and eating and being forced to turn to food banks to feed themselves.
“Our new partnership with Deliveroo will help us support food banks to provide emergency food and in-food bank support to thousands of people in immediate crisis, while we work towards our long-term vision of a future where nobody needs to turn to charity to get by.”