Iceland has announced a new partnership with Uber Eats for its shoppers in Northern Ireland.
Currently, six of the retailer’s stores in Greater Belfast and Londonderry have launched Uber Eats for local customers, with the number expected to expand.
The orders are accepted through the delivery service’s app and is then picked out in-store by Iceland colleagues before being collected and delivered by an Uber Eats courier – all within 30 minutes.
“We are thrilled to offer our NI customers a new rapid delivery service with access to over 3,000 products,” Iceland Ireland managing director Ron Metcalfe said.
“The partnership with Uber Eats is a response to changing consumer shopping habits. The UK food delivery market rose 128% in the last year and rapid grocery delivery was a big pandemic trend, which is here to stay.”
Of the 3,000 products available for delivery is also Iceland’s exclusive ranges such as TGI Fridays, Greggs, Cathedral City, Harry Ramsden’s, Barratts and Slimming World.
Uber Eats general manager Matthew Price added: “Iceland is hugely popular on Uber Eats and we’re excited to now offer their range of over 3000 products delivered directly to customers’ doors across Northern Ireland in as little as 30 minutes.”
Delivery for Iceland stores through Uber Eats is now available at Antrim Road Belfast, Andersonstown Road Belfast, Castle Street Belfast, Shankill Road Belfast, Glengormley Co. Antrim and Buncrana Road and Londonderry.
The news comes as Iceland has also lowered its thresholds for its free delivery services in stores and online, in response to the rising cost of living.