Crips giant Walkers has announced a new ambition that sees half of its snack sales come from products that classify as non-HFSS products or from products sold in portions of 100 calories or less by 2025.
The brand, a subsidiary of Pepsico, plans to invest £35 million over the next three years to reformulate or launch new products that adhere to non-HFSS guidelines.
The news comes after the crisp brand launched its Walkers 45% Less Salt range, its first non-HFSS potato crips range.
It plans to launch other non-HFSS Walkers snacks in the coming months, including the entire range of Walkers Baked, Doritos Dippers and Popworks.
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“This is a significant milestone in our long-term commitment to provide smart snacking choices, without compromising on taste,” Pepsico UK & Ireland general manager Jason Richards.
“We’ve been making changes to our portfolio over many years, but now is the time for even bolder action.”
“We have set ourselves the ambitious goal of a 50% sales target for non-HFSS or lower-calorie snacks.
“We’ve got a long way to go from where we are now, but we’re determined to make this happen. Thanks to our R&D and nutrition experts, I’m confident that people up and down the country will enjoy these new products as much as their old favourites.”