Rapid grocer Gopuff has begun price matching – or beating – Tesco Express across 100 branded products.

This is the first such move by a rapid grocer, as the model typically sees the companies cover their significant delivery costs with reasonable-looking delivery fees and a considerable mark-up on products.

The price comparison itself is undertaken each week, and will be matched against two London-based Tesco Express stores. The stores are based in two areas – Shoreditch and Camden – which are a priority for Gopuff.

The list of products price matched by the ultra-fast convenience delivery company comprises 100 branded goods across all categories. It does not include “any discounts, multibuy offers, Clubcard Prices or other personal discounts such as product vouchers, staff or NHS discounts” offered by Tesco.

Read more: Morrisons partners with Gopuff for rapid deliveries

Tesco offers Clubcard Prices – which cover around 3,000 products in any given week – in Express stores, although the deals differ from larger stores.

Gopuff has its own loyalty scheme, which allows users to earn Puff Points on purchases, which they can then redeem for various rewards.

“From the outset, Gopuff has been committed to the customer experience, delivering a unique and relevant assortment of products at a great price,” Gopuff’s UK general manager Alberto Menolascina told The Grocer.

“While many believe that incredible convenience must come at a price, our vertically integrated business model and scale enable us to offer customers both convenience and great value on a broad assortment of items every day.”

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