Morrisons partners with Gopuff for rapid deliveries

Morrisons has partnered with rapid grocery delivery firm Gopuff to deliver thousands of products across the country to people’s doorsteps in a matter of minutes.

The multi-year partnership brings the supermarket’s own-brand and branded products to Gopuff’s platform from today [25 March].

Morrisons will act as a wholesaler to Gopuff, which delivers goods from a portfolio of small warehouses known as dark stores.

“Gopuff is an acknowledged leader and innovator in rapid delivery and this partnership will enable us to deliver a very strong range of Morrisons fresh food and customer favourites to front doors across the UK in a matter of minutes,” Morrisons chief executive David Potts said.

READ MORE: Gopuff re-evaluating its UK rider’s work status

Gopuff co-founder and co-chief executive Yakir Gola added: “Morrisons’ product offering, sustained focus on supporting local producers and suppliers, as well as their relentless commitment to the customer, made this an ideal partnership for Gopuff.

“As we continue to expand Gopuff’s presence and product offering across the UK, we’re proud to partner with one of the largest and most beloved brands in the market.

“Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love.”

Gopuff only recently launched in the UK following its acquisition of speedy delivery start-ups Dija and Fancy.

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