Five new products: BrewDog, Kettle, Aldi, Smirnoff and Bird’s Eye

BrewDog’s Punk IPA goes gluten-free

Scottish craft brewer BrewDog has unveiled a new gluten-free version of its Punk IPA beer, set to roll out to grocery stores and online from 25 March.

The release aims to capitalise on the rising number of consumers adopting a gluten-free diet and want to “enjoy the refreshing taste of craft beer but without bloating”.

“We believe in great beer for everyone – regardless of intolerances – so we always look for ways to continue revolutionising the craft beer industry,” BrewDog director of brand and marketing Lauren Carrol said.

“The new gluten-free version of our headliner Punk IPA will allow more people to enjoy the tropical flavours without the risk of dietary complications.”

Kettle launches non-HFSS bread bites

Kettle has launched a new, triple-baked, non-HFSS Bread Bites range, offering consumers healthier options in light of upcoming HFSS regulations.

The new range includes Kettle Sourdough Bites with Parmigiano Reggiano and Balsamic Vinegar of Modena, Kettle Focaccia Bites with Sea Salt, Rosemary and Extra Virgin Olive Oil and Kettle Naan Bites with Spiced Onion Bhaji with Chilli and Toasted Onion.

“Through the launch of our new Bread Bites range, we’re providing consumers with an exciting new snack option that tantalise the taste buds, and our retail partners with a non-HFSS Kettle snacking range,” sais Valeo Snackfoods marketing director Russell Tanner.

Smirnoff extends flavoured RTD vodka portfolio

Smirnoff has expanded its flavoured vodka and ready-to-drink portfolio with Smirnoff Raspberry Crush and Lemonade premix can.

Set to roll out 6 April, the new product will be sold as a single slimline can or price marked multipack.

The new launch comes as the flavoured vodka category is the fastest-growing sub-category in spirits at 51.9%.

“Following the launch of Smirnoff Raspberry Crush, we were keen to find more ways for people to enjoy the spirit as well as recruit new drinkers to the category – Smirnoff Raspberry Crush and Lemonade premix RTD does exactly that,” Smirnoff Brand manager Camisha Zinke said.

Aldi Launches giant dinosaur egg for Easter

Discounter retailer Aldi has launched its new Dairyfine Giant Dinosaur egg, retailing for £10.99.

The “gargantuan” 700g egg is over 11 inches tall and will be available to purchase from 20 March.

In addition, Aldi is also offering other chocolate treats for Easter including Dairyfine Danny The Dinosaur Milk Chocolate Egg and Toy and Dairyfine Easter Mug Melts.

Birds Eye adds to chicken shop line-up

Frozen brand Birds Eye has unveiled new Salt and Pepper Chicken Goujons for its Chicken Shop brand, which first launched two years ago.

Birds Eye highlighted that shoppers are dining out 25% less than before lockdown and are more likely to treat themselves to ‘fakeaway’ options to elevate their in-home experience.

Over the last two years, chicken strips and goujons have enjoyed strong growth of 15%,” Birds Eye Chicken marketing manager Annalisa Fanali said.

“This format has a great fit with our Chicken Shop consumer and is the perfect addition to our current range which provides choice of great tasting product, high-quality chicken made from 100% chicken breast for the ultimate fakeaway experience.

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