Premium online butcher Farmison has sold a majority stake to specialist consumer brand investor, Inverleigh.
Established in 2011, Farmison aims to encourage UK consumers to “eat better meat” by focusing on British heritage, rare breeds and an ethical, sustainable supply chain.
The investment by Edinburgh-based Inverleigh will fuel the online butcher’s mission to introduce more consumers to sustainably sourced beef, pork and lamb.
Farmison co-founder and chief executive John Pallagi will continue to lead the business supported by a new board of directors and his existing management team.
“We now have the backing to take the business to the next stage and for our mission to encourage more people to eat better meat,” Pallagi said.
“We have spent time searching for the right partner to take our business forward and to realise our ambition of delivering better meat, ethically and sustainably sourced, from heritage and rare British breeds to consumers up and down the country.
“This investment will help drive production standards across the wider sector, help educate consumers and help us explain more powerfully why better meat is better for customers, the planet and the long term success of the farming sector in the UK.”
Inverleigh chair Ben Thomson added: “As consumers adopt increasingly flexitarian diets, they are increasingly choosing high quality, great-tasting meat which has a traceable, local supply chain, delivered ethically and supporting a sustainability agenda.
“All these elements have been set at the heart of Farmison & Co.”