Iceland and Uber Eats have expanded its partnership to 200 new stores, following a successful trial.

The expansion will result in the partnership to cover over 300 stores, which first launched in Hackney in 2020 before its expansion across London.

From April, the frozen food retailer customers will be able to order over 3,000 products via Uber Eats from an additional 200 stores in as little as 20 minutes.

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Customers can also order the latest exclusive brand products such as Slimming World, Greggs, TGI Friday’s and Chiquito’s via Uber Eats.

“There was no question in cementing our partnership with UberEats with an exclusivity deal. Iceland is committed to delivering a wide range of everyday essentials as well as big brand products at great value. Finding solutions to make their lives easier is key and this partnership does just that,” Iceland Foods trading director Andrew Staniland said.

Uber Eats UK general manager Matthew Price added: “We are delighted to extend our exclusive partnership with Iceland, which will enable more people to order groceries and essentials via Uber Eats in as little as 30 minutes. This is another great stride in our quest to bring the high street to the nation’s doorstep.”

The move follows Aldi’s decision to end its Deliveroo partnership by removing 130 stores from the food delivery platform nationwide.

Instead, the discount retailer revealed it is to focus more on its Click & Collect service.

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