AG Barr pours £6m in Irn-Bru advertising

AG Barr has announced a £6 million investment into a new ad-campaign, spearheaded by three new adverts.

The three adverts will run across TV, social media and digital during March and April, aiming to reach 90% 16-34-year-olds in Scotland and the north of England with the campaign.

According to the drinks supplier, the last month of its campaign for Irn-Bru saw “the fastest growth of all flavoured carbonate brands”.

READ MORE: Irn Bru deliveries suffer from HGV driver shortage

“Last year’s campaign got people talking about the phenomenal taste of IRN-BRU, everyone loves it but they all describe it differently,” Barr Soft Drinks marketing director Adrian Troy said.

“This year’s campaign continues the great taste debate with three new, thoroughly entertaining broadcast adverts to help drive overall category sales during the key spring and summer period.”

The news comes as AG Barr acquired a 60% equity stake in porridge and oat milk maker Moma Foods with an agreed path to full ownership over the next three years.

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