Asda VP of edible grocery announces departure


Asda has announced the departure of its vice president of edible grocery, Tracy Ford, as the supermarket giant continues to shake up its commercial team under its new senior management.

Ford left the grocer after it decided to combine the role with the vice president non-edible grocery role. Asda has yet to announce who will hold the new position.

Ford joined Asda in 2013 as a category director in beers, wines and spirits.

She became head of edible grocery in 2019, having previously served as the senior director for ambient commercial execution and vice president of commercial execution.

READ MORE: Asda suspends search for new boss

An Asda spokesman told The Grocer: “We’ve been looking at the structure of the commercial leadership team for a while and as part of this we have decided to combine the roles of VP edible grocery and VP non-edible grocery into one role of VP ambient.”

The departure comes weeks after the supermarket announced a raft of appointments including Nisa’s chief executive Ken Towle as Asda’s new retail director.

Other appointments include Kris Comerford, named as the grocer’s chief commercial officer, food, set to join in the summer following the departure of Derek Lawlor who has led Asda’s commercial team since 2019.

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