Tesco has become the first supermarket to launch a range of braille Valentine’s Day cards to help those with visual impairments.
The cards, which are created by Hallmark, were produced in collaboration with the Royal National Institute of Blind People, and have varied sensory features including different feel, texture and pattern work in addition to the braille.
“At Tesco, our customers are at the heart of everything we do, so it’s important we make a continued effort to build an inclusive and accessible product range to meet their needs,” Tesco assistant buyer Stephanie Burrows said.
“We’re always listening to feedback and know cards are an area where more diversity and inclusiveness is desperately needed for better representation of us all.
“We’ve recently been adding more LGBTQIA+, disability and ethnicity cards across many of our card ranges, and we’re delighted to share them with our customers and look forward to hearing their feedback.”
The news comes after the supermarket launched braille cards in June 2021 as part of its Everyday range.