The parent company of Waitrose, John Lewis Partnership, has appointed Co-op’s director of digital products and loyalty, Charlotte Lock, in the newly-created role of customer director.

Lock will join the company in April this year and will report directly to John Lewis Partnership’s strategy and commercial director Nina Bhatia.

She will work alongside Waitrose customer director Martin George and Claire Pointon, who holds that role for the eponymous department stores.

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“Lock will help us grow and deepen our customer relationships and build value for the Partnership,” John Lewis said.

“She will be responsible for delivering a pan-Partnership customer strategy, leading the development of our customer capabilities, as well as delivering a new Partnership loyalty proposition.”

Bhatia added: “Charlotte’s appointment reinforces the importance of placing the customer at the heart of everything we do.

“Charlotte brings tremendous relevant experience and will play a pivotal role in building our Partnership brand, customer strategy and loyalty propositions.”

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