Waitrose has expanded its rapid delivery service partnership with Deliveroo, by trialling its Deliveroo Hop scheme.
The service that brings groceries to customers’ doors in as little as ten minutes was launched in September 2021 and is an extension of Waitrose’s existing partnership with Deliveroo, which delivers food from 150 Waitrose sites across the UK in as little as 20 minutes.
As a result, the first ‘Hop’ delivery-only store, in partnership with Waitrose, will open in Bermondsey later this month.
The store will give rapid on-demand access from 8am-midnight each day, with customers having the opportunity to choose from more than 1,000 Waitrose lines via the Deliveroo app.
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These products include ready meals, free-from and vegan ranges, prepared fruit and vegetables, meat and fish, snacks and store cupboard staples, alongside, wine, champagne, flowers and seasonal foods.
“It’s important that we continue to evolve along with shopping behaviour to give our customers more options for how and when they want to shop with us,” Waitrose executive director James Bailey said.
“Deliveroo has given us more flexibility in meeting customers’ needs and expanding our successful partnership to trial ‘Hop’ gives us an exciting opportunity to introduce more new customers to the excellent food and drink we offer.”
Deliveroo UK&I chief business officer Carlo Mocci added: “We are delighted to announce that Waitrose will trial Deliveroo Hop, our new rapid grocery service
“Deliveroo Hop complements our existing on-demand grocery service and will build on our successful partnership with Waitrose, improving the consumer experience and bringing a wide range of groceries and household products to consumers’ doors in as little as 10 minutes.”