Southern Co-op has partnered with Too Good to Go, to allow customers to buy surplus food and drink products which are near to their expiry date.
From Staines and Ealing to Bromley and Sidcup, Southern Co-op customers can now purchase ‘Magic Bags’ of food from 20 Southern Co-op stores for just a third of the cost at £3.29 – with an original value of £10 or more.
The Magic Bags could contain a range of products from sandwiches, pizza, fruits, dairy, baked goods or desserts and will be available for customers to buy via the Too Good To Go app.
READ MORE:Southern Co-op to sell more food past best before date
Once purchased, the bags are ready to be collected from the chosen store between 6:30pm and 8.30pm.
“We’ve been fighting food waste for some time, making sure our waste is dealt with responsibly and none of it goes to landfill,” Southern Co-op chief operating officer Simon Eastwood said.
“But now we need to move on to the next stage – trying to keep as much food as possible in the food chain and save as many meals as we can.
“Magic Bags have flown off the shelves at many retailers and we hope we can replicate that success in our new trial.”
The news comes after the symbol group retailer announced environmental and sustainability plans to cut all direct and indirect greenhouse gas emissions by 2030.
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