Ocado Retail has unveiled a new Future of Food Edit aisle which is designed to showcase and support brands focused on healthier and more sustainable foods.

The new aisle is set to launch on Earth Day and was created in partnership with Future of Food, which spotlights new brands and businesses promoting sustainability and innovation.

Each of the products is evaluated against its ranking for responsible sourcing, HFSS compliance and upcycled and recyclable packaging.

The aisle aims to make it easier for customers to find brands which meet the standards of ethical production.

The launch features brands including Wildfarmed, Blanco Niño, ChicP, Isle of Wight Tomatoes, MOMO Kombucha, Beyond Belief and Love Corn.

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This move comes after health food sales increased 234 per cent year-on-year, reflecting a growth in consumer demand for products linked to health and functionality.

Ocado data found that searches for high protein, high fibre and low sugar surged by 99 per cent, 90 per cent and 134 per cent, respectively.

Bryony Whiting, head of partnerships and commercial strategy at Ocado Retail Ltd, said: “We know that shoppers are seeking healthier and more sustainable options. However, our research clearly shows that a large majority want retailers to make these choices easier.

“Our curated aisle cuts through the complexity by showcasing innovative, next-generation brands that have been independently verified against objective criteria. This initiative simplifies decision-making for our customers while providing a vital platform for suppliers that are truly making a difference.”

Participating brands will also gain access to Ocado’s omnichannel marketing campaign, research and reports, peer networking and mentoring support through a 12-month programme.