Jisp is set to launch a website version of its of its convenience shopping app on 16 February in a bid to target a wider demographic audience.
Customers will be able to order groceries and other essential items through Jisp’s home delivery and click & collect services via desktop, laptop or tablets
Additionally, shoppers can use the grocer’s discount tool, Scan and Save, which will be available on the new website for shoppers to use in-store or on their mobile phones.
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“Getting shoppers and customers to download retail apps is not easy, especially those aged 20 and younger or 60 and above,” Jisp chief customer officer Greg Deacon said to The Grocer.
“But we believe a younger and older shopper will use Scan & Save via the web first as a ‘try before you buy experience.
“This should then encourage them to download the app for a greater and more optimal experience that we can offer.
“We’ve already got over 2.5k shoppers to download and use it so far across just 30 Nisa stores.”
The news comes after Jisp officially launched its Scan & Save tool last month, offering customers promotional products tailored to their purchase history.
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